Content by-Monroe Ortega
If you are considering breaking into the online marketplace or if you are already established you may consider search engine optimization to maximize you online presence. No matter if you are blogging or trying to increase the traffic to your online store you will find that SEO can help.
One of the best ways to keep your site ranked highly is to be very customer-friendly. You can customize error pages that offer a user-friendly message to your traffic, if they so happen to type in the wrong URL. This is not something you need to do, but it does make your site stand out as personable and friendly and it definitely doesn't hurt.
For search engine optimization, the first thing you should do is register with Google and other search engines (such as Yahoo! and Bing). You can visit a special site, fill out a very short form with your website address and you'll likely be "crawled," in other words added, by that search engine faster.
Unleash the power of your URL's, by including your site's keywords and phrases in them. This increases the density of keywords on your web page and highlights the relevance of each component of your website. Make sure that you do not include more than three or four key-phrases in the URL. For instance, as a user, how much would you trust a URL like this: www.domain.com/pets-dogs-cats-animals-furryfriends?
One good on-page SEO technique is to use alt tags to describe all the images on your website. By doing this, search engines will be able to index the images and find your pages. This method also has the added benefit of helping website visitors who are using text-only browsers.
To optimize a website for search engines, it can sometimes, be helpful to modify the website content. By frequently incorporating phrases and words that oftentimes, tend to be entered as search terms into the content of a website, the site designers can often help to increase the traffic to that particular site.
Utilize as many free business listings as possible to increase your SEO. This is essentially advertising that doesn't cut into your budget, and your search ranking will benefit from the increased traffic these sites drive to your website. Likewise, your business and sales are likely to increase as well.
Make your website URL more SEO-friendly. Incorporate some or all of your keywords in your site address, like "www.mysite.com/antique-book-store". This will help search engines find your site. Also, use hyphens rather than underscores because hyphens count as spaces but underscores do not. But don't do it too much; having multiple dashes make your link look like spam and people might not click on them.
You should always write good meta description tags for each of your pages. Description tags provide good value, because Google uses them to create short blurbs that are displayed under a page's title on its search engine results pages. A very good description can be beneficial to you, as it may help lure visitors to your site instead of the competitions.
Learn about the different types of external links that could increase your websites search engine rankings. The four main types are reciprocal links, directory links, paid one-way links and natural one-way links. Search engines rank each of these links differently, so educate yourself on the pros and cons of each before beginning your external link campaign.
Use plenty of pictures on your site, and include captions on all of them or around them. Spiders cannot search your photos, but they can search through the text on your site. Using the photos to enhance your site is a beautiful way to get around those pesky spider programs.
How small businesses can improve website accessibility for visually impaired users - Dynamic Business – Small Business Advice – Forums - Dynamic Business Australia
As the internet becomes an intrinsic part of our daily life, websites optimised for people with disabilities are no longer optional, but a necessity. To remain competitive, SMEs must ensure that visually impaired Australians – potential customers or highly-skilled employees – are not locked out of digital life. Now, more than ever, businesses need to be working towards inclusivity and this means building websites that are accessible to everyone. How small businesses can improve website accessibility for visually impaired users - Dynamic Business – Small Business Advice – Forums - Dynamic Business Australia
DO NOT use your front page's file name in links to it from the rest of your site. Only use your domain name as that is likely to be what other sites will use to link to you. By having two different links you'll split your link juice between the two and lower your page rank.
You can improve search engine crawling of your website by including relevant words in your URL. Using a simple and descriptive URL increases the possibility that a user will remember it. If they can remember it easily, they are more likely to return to your site or create a link to it.
Try taking advantage of latent semantic indexing. What this does is it keeps track of synonyms that are associated with your site's keywords. So if somebody targets one keyword or key phrase, you can use synonyms around it to help the search spiders better index and rank your page.
Increase your visibility to search engines by taking steps to ensure that your site's title, keyword tags, and page description are not duplicated anywhere within the domain. Each and every page must have its own unique title, meta description, and meta keywords tag embedded within the site's HTML code.
One of the most efficient ways to attract back links from other reputable sites is to set up a series of RSS feeds on your site. RSS, which stands for Really Simple Syndication, allows visitors to directly stream the latest and greatest information to your site regularly and without actually visiting the site.
Learn about what search engine optimization is. If you are attempting to increase the visibility of your website by yourself, you need to do as much research about SEO as possible. There are excellent resources on the internet, and several books have been written about the subject as well. The more you know, the better you will do.
For greater search engine optimization, one should strive to add as many relevant keywords to their HTML code for their website. Adding keywords that also appear on a competitor's webpage will help you to boost your own rankings in search engines. You can do this by looking at high ranking web pages and noting what keywords they have used. The proper keywords go a long way to helping get your web site on the first page of search results.
You aren't going to become king in a day but these tips are going to put you solidly on the way to becoming king of your keywords. Incorporate as many of these tips that you can to see your ranking start to soar. Keep in mind that the more popular your keywords, the harder your fight for status is going to be. Keep following these tips and keep learning new ones to rise above the rest of the field.